For the customers, the food arrives faster, delivery ETA’s are more reliable and there is no need to answer calls from lost drivers to provide additional directions. Using a what3words address means deliveries can be made to the customer’s exact location whether it be a front door, side entrance or garden gate. Today, what3words has been added to the Domino’s Pizza Global Online Ordering (GOLO) platform, used by international franchisees to offer online ordering. Office complex or anywhere vaguely rural you might be used to giving additional directions. But some doorsteps are harder to find than others – if you are ordering from a block of flats, a new build, an “In addition, we hope to take what we’ve achieved with AWS so far and push it to new heights in the future.Piping hot pizza delivered straight to your doorstep. “AWS has been a great company for us to work with because it’s helping us provide a new, unparalleled level of service to our customers,” says Gillespie. Domino’s has deployed the solution to stores in a number of other countries.“And those customers are more likely to come back and recommend our brand to others.” “Our data shows that the stores with faster pickup and delivery times have higher customer satisfaction scores,” says Collins. The solution is contributing to a boost in customer satisfaction. They wanted the technology in use to be accessible and easy to implement as they knew if they had barriers in deployment it would be real challenging to roll it out.ĭomino’s made sure the Developing Team worked hand in hand with the Operations Team with the new processes seamlessly combining well with the existing operations. That really impresses our customers.” Easy and Fast DeploymentĪnother advantage that Domino’s had was that they didn’t waste time to be trained on the developing technology. Some of our competitors still take 45 minutes to an hour to deliver a meal, when we can have a pizza delivered in 10 minutes or less following an order. “When our customers are hungry, they’re hungry now, and we want to deliver their meal as quickly and safely as possible,” says Allan Collins, chief marketing officer for Australia and New Zealand at Domino’s. The predictive ordering solution we developed by using AWS is a big part of that.” From Order to Delivery in 10 Minutes or Lessĭomino’s is gaining a competitive advantage in the marketplace. "Customers are getting their pizzas faster, hotter, and fresher because of the improvements we’ve put into place with Project 3TEN. In 2019, a Domino’s store in Australia recorded an average delivery time of under 5 minutes, from order to doorstep, across an entire week. How the AWS Solution Impacted the DeliveryĪWS helped Domino’s to give it’s stores a tool to help drive down pickup and delivery times for customers. The company enhanced the solution and a rollout on a wider scale in different countries stores such as New Zealand, France, Netherlands, Japan and Germany took place. So finally this helped them by not leaving the pizzas in a box for half an hour but helped them all line up, as they came out of the oven, ready to be placed as ordered. Store employees could view an ordering screen displaying specific pizzas pizzas with various color indicators corresponding to the likelihood of those pizzas being ordered. This approach was first deployed in Australian Store.
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